Marketing
Lead Attribution
Where your leads actually come from — by region, by source and by every touch along the way.
Multi-touch model
Leads (90 days)
1,359
+18.6%Across 7 regions
Best region
London & SE
+24.2%412 leads · £684k
Avg touches to win
5.4
-0.6%Down from 6.0
Avg sales cycle
27 days
-11%Fastest: referral, 9 days
Regional lead heat
Bubble size = lead volume, colour = value per lead
1,359 leads mapped
Postcode-level detail available on click
Region breakdown
Leads and pipeline value
London & South East412 · £684k
Midlands268 · £421k
North West219 · £338k
Yorkshire164 · £251k
South West131 · £176k
Scotland96 · £149k
Wales69 · £88k
AI insight
Scotland converts at 2.4x the national average but receives 3% of spend. A regional campaign there is the highest-confidence growth move this quarter.
Multi-touch journeys
Every interaction that contributed to the deal
Ashgrove Property
£84,000 · 21 daysOrganic
Guide download
Webinar
Demo
Trentside Estates
£132,000 · 14 daysLinkedIn
Retarget
Demo
Halden Logistics
£246,000 · 46 daysEvent
Email
Call
Proposal
Merrow Health
£61,000 · 9 daysReferral
Demo