Marketing
Campaign Performance
Spend, leads and revenue by channel — attributed end to end, not guessed.
6 active campaigns
Marketing spend (QTD)
£185.5k
+9.2%Budget £210k
Leads generated
1,359
+18.6%Blended CPL £136
Pipeline created
£1.3m
+22.1%7.2x return
Landing conversion
4.8%
+1.1%Site-wide
Spend vs revenue by channel
ROI plotted on the right axis
Attribution funnel
Impression to won deal
Impressions1,284,000
100%
Visits96,400
7.5%
Leads1,359
1.4%
Qualified412
30.3%
Opportunities148
35.9%
Won41
27.7%
AI insight
Organic and partner referral produce 10x the return of outbound. Shifting 40% of the outbound budget would add an estimated £214,000 of pipeline per quarter.
Campaign detail
Every campaign, live cost per lead
| Campaign | Channel | Status | Spend | Leads | CPL | ROI |
|---|---|---|---|---|---|---|
| Q3 Facilities Guide | Paid search | Live | £14,200 | 132 | £108 | 4.8x |
| Uptime Webinar Series | Live | £9,800 | 88 | £111 | 7.2x | |
| Facilities Show 2026 | Events | Complete | £61,000 | 96 | £635 | 5.6x |
| Compliance Checklist | Organic / SEO | Live | £3,200 | 214 | £15 | 26.4x |
| Partner Co-Marketing | Partner referral | Live | £8,000 | 74 | £108 | 23.6x |
| Cold Outbound Q3 | Outbound | Paused | £34,000 | 158 | £215 | 3.6x |
Cost per lead by channel
Lower is better