Marketing
Landing Page A/B Testing
Every change is tested, measured and promoted automatically when it wins.
2 tests running
Tests run (YTD)
38
+19%12 clear winners
Best uplift
+51.8%
+51.8%Short demo form
Visitors in tests
28,960
+11%Evenly split
Blended conversion
4.8%
+1.4%Was 3.4% in January
Hero headline test
Conversion rate by day, variant A vs B
Confidence
Variant B vs control
98%
Statistical confidence
Control
3.28%
Variant B
4.40%
AI insight
Variant B has passed the 95% threshold. The system can promote it to 100% of traffic tonight and roll the copy pattern into the other three landing pages.
All experiments
| Experiment | Status | Traffic | Uplift | Confidence |
|---|---|---|---|---|
| Hero headline — outcome vs feature | Winner found | 12,840 | +34.2% | 98% |
| Pricing page — table vs cards | Running | 4,210 | +6.1% | 61% |
| Demo form — 3 fields vs 7 | Winner found | 9,630 | +51.8% | 99% |
| Email subject — question vs stat | Running | 2,280 | -2.4% | 44% |